Kingfluencers organizes first Ticino Creator event
The Kingfluencers agency is shining the spotlight on the most important influencers from Italian-speaking Switzerland. To ensure that the creative people from Ticino aren’t forgotten in other parts of the country, the agency organized a welcome event on Lake Lugano for creators from Svizzera italiana.
Switzerland is more than just Zurich, Bern or Roger Federer. The Creators database of Kingfluencers reflects this: It includes over 3,000 Creators of various sizes from a wide range of sectors and parts of the country.
In order to draw attention to this diversity, the agency organized a "get-together" for about 30 new as well as familiar Ticino creators at the beginning of October 2022. The aim of the event in Lugano was to get to know the creative influencers and inspiring sides of Ticino on site. "The personal exchange with the Creators was very important to us," says Anja Lapčević, Co-CEO of Kingfluencers. Because every artist personality is equally valuable, regardless of which part of Switzerland they come from.
Together with influencers from the Italian-speaking part of Switzerland - such as Yari Copt, Ely Giglio or Alessandro - the Kingfluencers team wanted to draw attention to the fact that no part of Switzerland should be left out when it comes to campaigns and the entire creator economy. However, Creators from the Swiss sunshine region are always forgotten. "The fact that a Swiss agency also takes care of creators from southern Switzerland is not at all self-evident," says the Ticino landscape photographer Daniele Nevano.
Also for the Ticino travel duo, Luke & MartinaFor him, such an event in the southern canton of Switzerland, organized by a Zurich agency, means a lot: "For us in Ticino, it has always been a bit of a struggle to be considered and respected by the rest of Switzerland." The Kingfluencers event now shows that the agency sees a potential market and business perspective in Ticino and trusts the work of Italian-speaking creators, he said.
