Yearbook Marketing 2008 focuses on values
This year's marketing yearbook from Künzler Bachmann Medien focuses on values in company management, brand development and management. In this context, Switcher founder Robin Cornelius also has his say.
This year's marketing yearbook from Künzler Bachmann Medien in St. Gallen focuses on values in company management, brand development and management and, in this context, gives Switcher founder Robin Cornelius a chance to speak. According to a press release, the topic of values is about how companies will communicate with their customers in the future and about trends that could determine marketing. The 286-page book also focuses on the network society, social bookmarking and grassroots campaigning, the meaning and purpose of competitions, the potential of digital magazines, the benefits of text mining and dialog marketing in all its facets.
