BMB lets mountains speak for Stöckli Outdoor Sports
With an independent TV concept, Stöckli Outdoor Sports is venturing into national television for the first time in the company's history.
The Swiss ski factory Stöckli is changing its brand name to Stöckli Outdoor Sports and wants to reposition itself as a competent sports equipment supplier with its own points of sale and a year-round product range. With an independent TV concept, the company is now venturing into national television for the first time in its history, according to a press release. The commercial, developed and realized by the advertising agency BMB, shows two mountains making fun of the often ill-equipped winter sports enthusiasts. The TV campaign will now run for four weeks on SF1 and SF2.
Responsible at Stöckli Swiss Sports:
Responsible at Stöckli Swiss Sports:
Beni Stöckli (Head of Services) and Sepp Odermatt (Head of Marketing). Responsible at BMB:
Flavio Meroni and Markus Rottmann (creation), Christian Baertschi and Marion Schwager (consulting). Production: Heinrich Reinacher and Uli Scheper (Markenfilm (Schweiz) AG). Animation: Animationsfabrik GmbH, Hamburg. Director: Kay Woitas. Photography: Thomas Ulrich (Visual Impact GmbH, Interlaken). Media: Caroline Nünlist and Thomas Rüttimann (ZipMedia GmbH, Zurich).
