Last but not least: Fighting with the cheese leg
A nice piece of meat, one or two slices of cheese, two halves of a bun, and a spoonful of ketchup—and there you have one of the most popular Western meals. Now, the good old cheeseburger is becoming a dangerous weapon in the marketing battle waged by the fast-food giants.
A good piece of meat, a slice or two of cheese, two halves of bread and a spoonful of ketchup - and you have one of the most popular Western foods. Now the good cheeseburger, which has been a standard offering in every fast food establishment for decades, is becoming a dangerous weapon in the battle between the system catering giants. As the Wall Street Journal reported on its website on Wednesday, Burger King is planning to attack its competitor McDonalds with an unbeatable double cheeseburger offer. At the beginning of the year, the extra-cheesy hand-held meal will initially be offered in three branches at a price of just one dollar. A reaction to the success of market leader McDonalds' low-price promotions. "In our opinion, the one-dollar double cheeseburger is our competitor's most powerful weapon," the newspaper quotes from the secret battle plan of Burger King's marketing boss. And that is why they are now firing back: The cheeseburger from Burger King is said to be far superior in size to the model from the golden seagull. Whether this is biological warfare is extremely uncertain.
