Favo advertises with Charitree for Unicef

This Christmas, UNICEF is once again calling on people to think of the world’s poorest children. In collaboration with the Basel-based advertising agency Favo, UNICEF developed the «Charitree» fundraising campaign, which has been running since November 20.

This Christmas, Unicef is once again calling on people to think not only about presents, but also about the world's poorest children. The "Charitree" fundraising campaign, which has been running since November 20, was developed in collaboration with the Basel advertising agency Favo. There is a large Christmas tree on the market square in Basel, where the four-week campaign is taking place. People can donate five francs to a Unicef project by phone or text message. At the same time, every donation received in this way lights up the Christmas tree in Basel, and the fundraising project will be drawing attention to itself in and around Basel until December 23 with concerts, flyers, streetcar and F4 posters and kiss donations under the mistletoe, raising money for the survival of children. The supporting program will take place right next to the Christmas tree on Basel's market square. Of course, non-Basel residents are also invited to donate and to come to Basel to admire the Charitree!
Responsible at Favo:
Hinrik Wachsmuth (CD); Frank Engelhaupt (text); Noel Morganho (art), Andrea Otto (consulting) Responsible at Unicef:
Elsbeth Müller (Managing Director); Elisabeth Stöckli (Project Management); Alexandra Rosetti (Head of Information); Ursina Meier (Event Management); Gianluca Galdenzi (Partnership and Public Affairs); Manfred Ruf, Christoph Burkhard (Technology/Internet).

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