E-media still on the rise according to Gemi
According to the Goldbach Electronic Media Index (Gemi), e-media increased advertising pressure in October by 8 index points to 394.
According to the Goldbach Electronic Media Index (Gemi), e-media increased advertising pressure in October with a plus of 8 index points to 394. TV shone with an increase in advertising pressure of 11 index points to 411. Radio, on the other hand, was unable to keep up with the development of all e-media and recorded a minus of 2 index points to 256. The market for all media covered by Media Focus rose by 3 index points to 194.Media Focus has completed the review of data deliveries in the Internet media group in the current year and in 2006. After four months of revising the data deliveries, this process is almost complete. The data for 2005 will be available with the next data update. Following the revision to date, Internet has recorded an indexed increase in advertising pressure of 116 points to 368.
