Kraftwerk advertising agency wins pitch for new radio station in Eastern Switzerland

Radio Ri and Radio Aktuell will merge next year to form a new regional radio station for Eastern Switzerland. Station owner Tagblatt Medien invited four agencies to pitch for the name, image and communication. The winner was the St. Gallen-based Kraftwerk advertising agency, as announced on Thursday. The new invitation to tender for radio licenses by the Federal Office of Communications (Bakom) offers a unique opportunity to create a new radio station for a self-confident Eastern Switzerland. The aim is to attract new listeners with a bold and fresh approach and to successfully position the new regional radio station on the advertising market. Tagblatt Medien did not want to tell Werbewoche exactly what this means. However, more details about the station will be announced in a communiqué towards the end of this year. The secret of the logo, slogan and visual identity will be definitively revealed next year shortly before the start of broadcasting at the beginning of May.