Vague information on advertising agency plans at Sobli

 On Wednesday, Ringier announced that Sonntagsblick would not be renewing its contract with Euro RSCG Zurich. The Zurich-based media company is still keeping a low profile on the question of whether cooperation with a new agency has already been initiated or a pitch has been opened. "Those responsible are holding various talks in this regard," explained Ringier spokesperson Marco Castellaneta. Ringier justified the fact that the contract with Euro RSCG will not be continued with the "phase of complete renewal" at Sonntagsblick. Castellaneta recalls that the Sonntagsblick magazine was first completely renewed this year. At the same time, the editorial team was strengthened and some members of the editorial team were replaced. This was followed in October by the complete relaunch of the cover section. According to the spokesperson, the publishing structure was also adapted and a number of new positions were filled. Furthermore, existing partnerships, such as media partnerships, were "scrutinized and approached anew". The non-renewal of the contract with the advertising agency is related to this. The so-called renewal should be completed by the end of the year.