Bossi will soon be cooking for the last time
Betty Bossi Verlag is discontinuing Bossi at the end of the year. The magazine and online platform for men had only been launched this spring. The online platform will remain active until the end of the year, and the magazine’s final issue was published this week.
Betty Bossi Verlag is discontinuing Bossi at the end of the year. The magazine and online service for men was only launched in spring. Coop spokeswoman Susanne Erdös confirmed a report by Tages-Anzeiger Online at the request of Werbewoche. The last issue of the magazine was published this week.
"When we launched in April, we set ourselves the goal of having 40,000 paying subscribers by the end of the year. Today we are only at just under 16,000," spokeswoman Ruth Bannwart told Tages-Anzeiger.ch. In September, the concept was adjusted in order to change the trend. However, this no longer helped. "We had to realize that we had no chance of ever making money with it in the long term," said Bannwart.
The seven employees affected are now being looked for other positions in the publishing house. There will certainly be no redundancies before the end of the year. The Betty Bossi publishing house is owned equally by Ringier and Coop.
"When we launched in April, we set ourselves the goal of having 40,000 paying subscribers by the end of the year. Today we are only at just under 16,000," spokeswoman Ruth Bannwart told Tages-Anzeiger.ch. In September, the concept was adjusted in order to change the trend. However, this no longer helped. "We had to realize that we had no chance of ever making money with it in the long term," said Bannwart.
The seven employees affected are now being looked for other positions in the publishing house. There will certainly be no redundancies before the end of the year. The Betty Bossi publishing house is owned equally by Ringier and Coop.
