Google's interest in the traditional advertising market
In the U.S., Google is active not only in the online advertising market but also in the print advertising market. It is still unclear whether the internet company also intends to sell print ads in Europe. In Switzerland, this is not yet under discussion.
In the USA, Google is not only active in the online advertising market, but also in the print advertising market. It is still unclear whether the Internet company also wants to sell print ads in Europe. Philipp Schindler, Head of Central and Northern Europe at Google, told Werben und Verkaufen that if the model proves successful in the USA, a transfer to other countries would be obvious. According to Matthias Graf, spokesman for Google Switzerland, such an expansion of business activities in Switzerland is not currently under discussion. All the less so as the company is concentrating on expanding the online advertising market. He told Werbewoche that this is not yet very well developed in Switzerland compared to other countries.
