Unchecked growth
GEMI According to the Goldbach Electronic Media Index (GEMI), e-media once again increased advertising volume by 8 index points in October. Following the completion of a full review of the Internet data by Media Focus, the current index was revised upward by more than 100 points.
GEMI According to the Goldbach Electronic Media Index (GEMI), e-media once again increased advertising pressure by 8 index points in October. Following the completion of a full review of Internet data by Media Focus, the current index was corrected upwards by over 100 points. The growth in TV is clearly continuing with an increase of 11 index points to 411. Radio is now at 256 points (-2) and cannot keep up with the development of all e-media. These recorded above-average growth of 8 to 394 index points. The market for all media covered by Media Focus rose by 3 to 194 index points. Media Focus has completed its review of data deliveries in the Internet media group in the current year and 2006. Following the revision to date, Internet recorded an indexed increase in advertising pressure of 116 points to 368. It will be interesting to see how this continues.
