Digitec connect advertises "with without" celebrities
Many telco providers advertise with well-known and expensive testimonials. Digitec connect does just the opposite in its new campaign for its own cell phone subscription.
Digitec has been offering its own cell phone subscription, Digitec connect, since 2021. So far, however, not everyone is aware of this because, compared to other providers, the offer has so far not been communicated with large campaigns, but mainly via Digitec's own channels.
Digitec makes pointed use of this fact in its new campaign to draw attention to its current flat subscription offer for 20 francs. The subjects show stereotypes of sporty testimonials, as they are sometimes known from the telco industry - but with the Digitec offer as a prominently placed disruptor on the face. The campaign line: "What we save on the celebrity, you save on the cell phone subscription.
The campaign can be seen until Oct. 9 in the three largest Swiss cities on high-reach channels such as OOH, DOOH, display ads and social ads, as well as in print ads.
Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer); Flurin Spring (Creative Director); Ursina Grimm (Head of Brand Management); Eva Lipecki & Julia Dürr (Project Management & Casting & Styling & Brand Management); Bastian Otter (Senior Copywriter); Daniel Kobi (Art Director); Fawad Qadire (Graphic Design); Luisa Silvestri, Severin Keller, Alessandro Thüler (Digital Media Design); Armin Tobler (Direction); Thomas Kunz (Camera & Photography); Tristan Schädler, Luca Giugliano, Gesine Hauder (Digital Marketing & Media Planning); External support: Detail AG (image editing); Yoro Tobler (lighting); Ramón Königshausen (color grading); UKO AG (sound design).
