Citylife: A magazine for the rich people of St. Gallen

The PR and text agency Complecta is shaking up the media landscape in the St. Gallen region with the magazine Citylife St. Gallen. It is a premium lifestyle magazine that is specially tailored to a particularly affluent clientele, according to a press release from the agency. The magazine focuses on the fine art of enjoyment, cultural developments, education and careers, as well as leisure and consumer trends in and around the city of St. Gallen. Citylife St. Gallen is published in a print run of 10,000 copies and is delivered directly to households as well as being distributed in selected locations. The plan is to publish four issues a year; the first issue has just been published. Stefan Grob, owner of the agency, came up with the idea of launching a magazine for the city's high-earning residents in August of this year. He had noticed that although Switzerland had a very high media density by international standards, there were only a few offerings for the regional premium segment. Now it remains to be seen how the magazine will be received by recipients.