World Clean Up Day: Feldschlösschen helps clean up waters

After clean-up activities were carried out in Bern, Basel and Zurich, volunteers cleaned the Lucerne lake basin of litter on the occasion of the nationwide Clean Up Day on September 17, 2022. During the activities, around 100 consumers from Feldschlösschen and members of IGSU and Abfalltaucher Schweiz collected 1 ton of carelessly discarded items.

Cigarette butts, paper, plastic, bottles and even shoes - an astonishing amount was collected. Around 20 members each of the Waste Divers Switzerland association and consumers of Feldschlösschen went on a litter hunt on World Clean Up Day on September 17. At four diving sites along the Lucerne lake basin, the volunteers collected 1,100 kilos of litter in just 1.5 hours. "When more than 1 ton of litter is collected in such a short time and at such a small spot on Lake Lucerne, you become even more aware of how important it is that we all work against littering and for Swiss waters," says Astrid Roland, Marketing Manager Feldschlösschen.

Back in July, 60 Feldschlösschen consumers and IGSU ambassadors were out and about in Bern, Basel and Zurich. They cleared the banks of the Aare, the Rhine and the Limmat of 110 kilos of carelessly discarded waste even before it entered the waterways.

In action for Swiss waters

With its sustainability campaign "Together for Swiss Waters," Feldschlösschen is not only drawing attention to the issue of littering, but also supporting various projects dedicated to protecting Switzerland's streams, rivers, and lakes. These will be financed with half a million Swiss francs annually over the next three years. One of these projects is "Lebendiger Dorfbach". Together with the water protection organization Aqua Viva, communities are being helped to revitalize their streams with start-up funding of 20,000 Swiss francs so that people, animals and plants once again have attractive habitats.