Last but not least: News all in white

This week, the exchange of blows in the free newspaper landscape, which has already been branded a newspaper war, will enter a new round with the launch of News. There are already around 1,500 boxes for the new paper. However, they present themselves in a completely unwarlike manner, namely in innocent white. Since Peter Wanner's letter campaign at the latest (see ), we know that some publishers still see the latest newspaper offspring as a wolf in sheep's clothing. The fact that Tamedia & Co. have dressed their new bride in white will probably do little to change this. However, the innocence of the news box at Zurich's main railway station was not stolen by the angry publisher from Aargau, but by passers-by who use the dispenser as a container for empty cigarette packets, paper faggots and used kebab wrappers. It remains to be seen whether the paper, which launches on Wednesday, will bring more content.