Tickets for Kaffhausen

 
Kultur Publicis scared rock fans with a guerrilla campaign for PostShop and Ticketcorner. 
The heavy metal fans at the Apocalyptica concert were in for quite a treat. A group of extremely well-behaved rural youths in barn clothes mingled with the mostly black-clad, pierced and tattooed audience. Instead of flyers, the backwoodsmen handed out rustic postcards from Muotathal, and it was only when the postcard was turned over that the astonishment disappeared. It showed that tickets from Ticketcorner for this concert could also be bought in the remotest Swiss village - namely at the post office in the PostShop. "The die-hard fans, who were suddenly no longer the only eye-catchers, reacted with humor and were happy to engage in conversation with the young people," says CD Phlipp Skrabal from Publicis.
This agency launched the guerrilla campaign to promote the Ticketcorner range at PostShop points of sale. The show with the rural youth communicates the new offer directly to the core target group as well as to specialist journalists who report on music, stars and concerts.
Publicis has already caused a stir with similar guerrilla campaigns for the launch of the new PostShop range. Back then, fans at Zurich's Hallenstadion rolled out their painted banners in the middle of the audience at concerts by Pink and George Michael. They thanked the stars for offering their tickets in the PostShop. As is the intention, this action was also picked up in various blogs, for example on the hip-hop site Aigthgenossen.ch.
Andreas Panzeri