Last but not least: Klum has chewed out
Katjes, the manufacturer of licorice and fruit gummies, has changed its brand ambassador. After German supermodel Heidi Klum spent six years in front of the camera eagerly devouring products like “Katzenpfötchen,” “Yogurt-Gums,” “Pinke Pilze,” and “Frucht-Kaugis” and showcasing her perfect body while promoting the treats, she has now been replaced by a younger model.
The licorice and fruit gum manufacturer Katjes has changed its advertising medium. After six years of German supermodel Heidi Klum diligently devouring products such as cat's paws, yogurt gums, pink mushrooms and fruit chews in front of the camera and showcasing her perfect body for the sweet treat, she has now been replaced by a younger model. A juicy fact: Lena Gercke, her successor as Katjes testimonial, was discovered on Klum's TV show Germany's Next Top Model. "I'm delighted for Lena, who I trained in my own casting show," Klum said, using this moment of personal humiliation for self-promotion - just like a superstar. At the time of going to press, it was not yet known whether the 19-year-old Gercke will also be stuffing Katjes products between her cat's paws. In any case, a first TV commercial featuring the blonde gummy girl is already in the can.
Just to avoid any confusion: the picture shows the new Katjes testimonial, not the old one.
Just to avoid any confusion: the picture shows the new Katjes testimonial, not the old one.
