Truestory for Franz AG: Just snap your fingers!
As part of an awareness campaign for the long-established Swiss car dealership Franz AG, Truestory conceived and produced the video.
Main message: The versatile fleet offer of Franz AG for every business. Whether painters, gardeners, management staff, pizza couriers, chimney sweeps or electricians: They can all have trouble deciding on the right fleet vehicle for their business. Franz AG is at their side with an all-round service ranging from advice and repairs to our own breakdown service.
The video shows how easy it could be for any business to find the right vehicle. The video shows the same protagonist in six different professional roles. A snap of the finger is all it takes to find the right vehicle for the job - using the example of the Franz AG fleet brands Peugeot, VW, Volvo and Skoda.
The campaign is aimed at decision-makers from individual companies as well as SMEs or large corporations. The video was played on Franz AG's social media platforms and at the Bloom open-air cinema in Zurich. In addition, it was available via QR code in a trade magazine.
Responsible at Franz AG: Regula Stierli, Pascal Rätzo (overall responsibility), responsible at TrueStory AG: Lukas Horst (project management), Norbert Rieger (CD). Video shoot: Cooperation with Kinamo
