The advertising agency becomes lead agency of Kurz 1948
The Zurich-based advertising agency (DWK for short) was selected as the new lead agency by Juwelier Kurz 1948 after several chemistry meetings.
"We were inspired by how DWK maintains the tradition of our brand while bringing new innovations and transporting everything into the digital age without losing our values," said Katharina Rist, CMO of Kurz 1948. "In addition, DWK has international experience in the luxury sector, so we benefit from new perspectives and opportunities."
The relaunch and further marketing measures will start at the end of the year. Kurz 1948 currently operates nine of its own boutiques throughout Switzerland and, in addition to its own brands, also carries brands such as Omega, Glashütte, IWC, Chopard, Chanel, Pasquale Bruni and others.
