Neue Luzerner Zeitung and Mittelland Zeitung jump ship at SDA
Shortly after the SDA news agency managed to win back *Der Blick* and *Sonntagsblick* as clients, it lost two other publications: *Die Neue Luzerner Zeitung* and *Mittelland Zeitung* have canceled their subscriptions.
Shortly after the news agency SDA was able to win back Blick and Sonntagsblick as customers, it has lost two other publications: The Neue Luzerner Zeitung and the Mittelland Zeitung have canceled their subscriptions. This is reported by the media magazine Klartext in its latest issue. Peter Buri, editor-in-chief of the Aargauer Zeitung and thus a member of the Mittelland-Zeitung group, explained to Klartext that his newspaper had canceled its subscription because it had to shift resources to other areas. In his eyes, the SDA model no longer corresponds to the realities of today's media world; the price/needs ratio is not right for him. Buri envisages that individual media houses could exchange short reports with each other. However, he does not rule out the possibility of returning to SDA one day if it offers modular services.
SDA editor-in-chief Bernard Maissen told Klartext that he was open to revising his agency's offering and enabling specially tailored services, but that he did not want any "cherry-pickers". He is critical of the fact that the exchange of short news items between individual newspapers could work.
SDA editor-in-chief Bernard Maissen told Klartext that he was open to revising his agency's offering and enabling specially tailored services, but that he did not want any "cherry-pickers". He is critical of the fact that the exchange of short news items between individual newspapers could work.
