House bank and house mountain in tandem
Bank Bank Linth and the Flumserberg mountain railroads are joining forces. The bank is currently present everywhere in the ski area.
Bank
Bank Linth and the Flumserberg mountain railroads are joining forces. The bank is currently present everywhere in the ski area.
The largest regional bank and the largest winter sports region in Eastern Switzerland are entering into a cooperation. Due to their local roots, Bergbahnen Flumserberg (BBF) and Bank Linth want to join forces. By working closely with the ski resort, Bank Linth hopes to raise its profile. The Flumserberg mountain railroads in turn want to use Bank Linth as a new marketing channel to communicate their leisure offers in a targeted manner all year round. BBF CEO Heinrich Michel says: "The collaboration creates added value for our guests, our partners and for the entire region." Thomas Eichler, CEO of Bank Linth, also considers the cooperation to be very promising: "This co-branding will enable us to further intensify our customer service. Once again, we are documenting our strong ties with the region." The joint marketing and advertising campaign builds on Bank Linth's current image campaign entitled "Finding answers together".
Appealing to a young audienceThe cooperation between BBF and Bank Linth comprises three levels. The two companies want to integrate the partner into their advertising wherever possible and appropriate. For example, Bank Linth is currently present throughout the ski area with an SMS competition, which is communicated on posters and other advertising spaces. The competition is aimed primarily at younger skiers and boarders and forms the heart of the campaign. The poster subjects show a bizarre winter sports situation. The viewer is asked to send a possible outcome of the story by text message. The stories will be listed on the Internet at Unddann.ch and can be rated according to their originality. Sports vouchers and day tickets will be raffled off among all participants.
On the second level, the partner companies mark their presence on site. The BBF display their current brochures at all Bank Linth counters to advertise their attractive offers. In return, Bank Linth has put a second ATM into operation at the Maschgenkamm cable car valley station. This is intended to ensure the supply of money to over 20,000 guests on a peak weekend. At the same time, it will be present on the Flumserberg with various elements that express the solidarity of the partners. In BBF's own restaurants, for example, the regional bank invites guests to linger comfortably on Bank Linth deckchairs. Various vehicles also appear in the new Bank Linth design.
Animation team on the roadOn the third level, the partner companies are personally ensuring that snow sports enthusiasts have fun. Bank Linth is sending out animation teams on selected days this winter season to give guests on the Flumserberg a friendly gift. The cross-media campaign was conceived by the St. Gallen communications agency Freicom. Together with APG-Montagne, a specialist in mountain advertising, the entire campaign on the Flumserberg was realized in just two months.
Christian Lüscher
Bank Linth and the Flumserberg mountain railroads are joining forces. The bank is currently present everywhere in the ski area.
The largest regional bank and the largest winter sports region in Eastern Switzerland are entering into a cooperation. Due to their local roots, Bergbahnen Flumserberg (BBF) and Bank Linth want to join forces. By working closely with the ski resort, Bank Linth hopes to raise its profile. The Flumserberg mountain railroads in turn want to use Bank Linth as a new marketing channel to communicate their leisure offers in a targeted manner all year round. BBF CEO Heinrich Michel says: "The collaboration creates added value for our guests, our partners and for the entire region." Thomas Eichler, CEO of Bank Linth, also considers the cooperation to be very promising: "This co-branding will enable us to further intensify our customer service. Once again, we are documenting our strong ties with the region." The joint marketing and advertising campaign builds on Bank Linth's current image campaign entitled "Finding answers together".
Appealing to a young audienceThe cooperation between BBF and Bank Linth comprises three levels. The two companies want to integrate the partner into their advertising wherever possible and appropriate. For example, Bank Linth is currently present throughout the ski area with an SMS competition, which is communicated on posters and other advertising spaces. The competition is aimed primarily at younger skiers and boarders and forms the heart of the campaign. The poster subjects show a bizarre winter sports situation. The viewer is asked to send a possible outcome of the story by text message. The stories will be listed on the Internet at Unddann.ch and can be rated according to their originality. Sports vouchers and day tickets will be raffled off among all participants.
On the second level, the partner companies mark their presence on site. The BBF display their current brochures at all Bank Linth counters to advertise their attractive offers. In return, Bank Linth has put a second ATM into operation at the Maschgenkamm cable car valley station. This is intended to ensure the supply of money to over 20,000 guests on a peak weekend. At the same time, it will be present on the Flumserberg with various elements that express the solidarity of the partners. In BBF's own restaurants, for example, the regional bank invites guests to linger comfortably on Bank Linth deckchairs. Various vehicles also appear in the new Bank Linth design.
Animation team on the roadOn the third level, the partner companies are personally ensuring that snow sports enthusiasts have fun. Bank Linth is sending out animation teams on selected days this winter season to give guests on the Flumserberg a friendly gift. The cross-media campaign was conceived by the St. Gallen communications agency Freicom. Together with APG-Montagne, a specialist in mountain advertising, the entire campaign on the Flumserberg was realized in just two months.
Christian Lüscher
