Imagine Dragons advertise for Virgin Radio Switzerland
This week, Virgin Radio Switzerland launched its branding campaign, which aims to further cement the DAB+ station’s status as «Switzerland’s rock station.» To that end, the CH-Media radio station is receiving support from Imagine Dragons.
Since this week, "Switzerland's rock station" has been positioning itself with an image campaign. The US rock band Imagine Dragons has been won as a testimonial. The band graces the campaign subjects and can be heard and seen in the radio, TV and cinema spots. The spots feature their hits "Follow You" and "Radioactive," with which the band made their breakthrough ten years ago. Also the new claim of Virgin Radio Switzerland "Classic rock and the best current rock hits".
The campaign will be audible and visible until September 11, 2022, and includes radio, TV and cinema spots, an OOH campaign with gas stations and VBZ Züri-Tram roof branding, display ads, social media and Spotify ads, and print ads.
Responsible at CH Media: Denise Hildbrand (Head of Marketing & PR Entertainment), Laura Ballestrin (Head of Marketing TV Regional & Radio), Jasmine Wasmer (Marketing & Brand Manager), Vanessa Trieb (Polygrapher), Lotta Rübsaamen (Digital Marketing Manager), Raul Steffer (Executive Producer Grips).
