Attractive package from Hollywood

Feature Films The world of cinema is Star TV’s world, ever since the channel—dedicated to film, lifestyle, and entertainment—launched in 1995 as Switzerland’s first private broadcaster. Now, this core strength is being expanded even further. Not just as a Christmas gift, but starting in January 2008, Star TV will air a feature film every day during primetime. «We’ve succeeded in acquiring a very attractive package of 200 of the best feature films,» says CEO Paul Grau, proud of his latest coup. This treasure trove includes, among others, legendary works of film history by Spielberg, Polanski, and Hitchcock. Classics such as «Chinatown» with Jack Nicholson (Saturday, Dec. 29), «The Hot One» with Jerry Lewis (Monday, Dec. 31), and Hitchcock’s «The 39 Steps» (Thursday, Jan. 3) will already be shown over the holidays. The feature films are scheduled daily at 8:00 p.m., and on Saturday at 10:00 p.m. at the special request of viewers. «With this new programming concept and these popular feature films, we want to cater to changing viewing habits. The audience wants to see good entertainment during primetime,» explains Grau. A detailed schedule with the new lineup can be found at www.startv.ch.