The Neum Collective" becomes "Collective
«The Neum Collective» will become simply «Collective» as of August 2022. After several years in the national branding and advertising market, the two 24-year-old founders are taking stock and have decided to revamp their brand.
"In recent years, we made a frightening observation: our generation hates advertising," said Joël Wyss, co-founder of Collective. "The reason for this is that the majority of advertising messages are still communicated via penetrating, one-dimensional push methods."
The agency considers itself responsible for consciously counteracting this trend. "We firmly believe that the most sustainable form of marketing is one that places the consumer and his or her needs at the center of every consideration," continues Lars Kienle, Co-Founder. Branding and advertising should enrich people's lives - not annoy them.
The young team sees itself as a creative cosmos for a new, self-determined generation of creatives that wants to help its clients achieve positive brand interactions and sustainable brand communication. After a few years of activity in the Swiss advertising market, the agency decided to give itself a rebranding.
Responsible at Collective: Lars Kienle, Joël Wyss, Dino Reichmuth, Tristan Gehin, Tim Koch, Lorena Wyss, Marius Wickli, Martin Sattler, Tim Riva.
