Studio Laurenz Brunner for Schauspielhaus: Emojis restaged
Theater moves us, stirs us, and evokes emotions: With the opening campaign for the 22/23 season, Studio Laurenz Brunner and the Schauspielhaus Zürich are highlighting the diversity of emotions on stage and in the audience.
The emoji posters currently hanging in Zurich show the players, dancers and performers of the Schauspielhaus Zürich as specialists in emotions in various facets and emoji poses. The ensemble imitates and parodies, shifts and subverts the common emojis, reflects thoughts and feelings of the audience.
The portraits were created as part of a photographic study for the Season preview 22/23which also deals with audience criticism. On numerous feedback cards, in e-mails, with letters, comments in the social media and personally, visitors of the Schauspielhaus Zürich have communicated in recent years, have told how they feel after an evening at the theater, with sometimes tender or exuberant, but also critical words.
It is precisely these different perceptions and emotions of the audience that make theater a cultural free space, a place for thinking about society, a space for debate and for direct human encounters. The campaign picks up on all this and invites us into the theater full of emotions.
Responsible at Schauspielhaus Zürich: Silvan Gisler (Creative Director / Campaigning), Rona Schauwecker (Head of Marketing & Communications), Fadrina Arpagaus, Mathis Neuhaus, Rona Schauwecker (Editorial Team Season Preview). Responsible for Studio Laurenz Brunner: Laurenz Brunner (Art Director), Oleksandr Stavnichuk, Sylvan Lanz Website Season Preview: Laurenz Brunner, Clemens Piontek (Design), Julia Novitch (Code). Photography: Diana Pfammatter.
