Set, coffee break - game
Coffee Makers Jung von Matt/Limmat produced a TV commercial for Jura featuring Roger Federer.
Coffee machines
Jung von Matt/Limmat has realized a TV commercial for Jura with Roger Federer.
For years, the Swiss sports genius Roger Federer has dominated the tennis world. He has won one tournament after another and has defended his unchallenged lead as world number 1 since February 2, 2004. What is it that gives him that decisive kick? Jung von Matt/Limmat now reveals the secret of his success with a funny film. It shows authentic TV footage from a match. Federer should serve, but he suddenly disappears from the court. The referee is amazed. The audience waits helplessly. The opponent becomes even more uncertain.
Then we hear the typical sound of a coffee machine off-camera. But you can't see anything. When Federer finally returns and wins the match with a single serve, everyone realizes that our tennis champion has treated himself to a freshly ground coffee in the middle of the match. The message: Thanks to his fully automatic Jura machine, this is possible without any problems, even during a short break.
"It was not easy to find an appointment with Roger Federer. We had to travel to Dubai for a training session for that. But the shooting with him was very pleasant. A star completely without airs and graces," says Alexander Jaggy, CD at Jung von Matt/Limmat.
The traditional company Jura in Niederbuchsiten, Solothurn, entered into a cooperation with Roger Federer as brand ambassador in 2006. This contract runs for years. In this context, Jura initially joined Jung von Matt only as a client in the PR department. The Zurich-based company manages the press office for Roger Federer as Jura ambassador and generated over 400 different media clippings in this area last year alone. Jung von Matt also organizes an annual photo shoot with Federer for advertising purposes. Otherwise, classic advertising has remained in the background until now.
The first film, which just celebrated its premiere in front of enthusiastic spectators at the Shanghai Open, by no means only works in classic communication channels, but has since attracted attention as a viral film far beyond the Federer fan community. The "coffee break" quickly became a crowd favorite on various video platforms.
The Jura company was founded in 1931. Even then, its guiding principle was: "What does man need to make his work easier?" As early as 1937, Jura produced the first coffee machine. Since then, there have been a wide variety of developments, including irons. Since 1994, however, the focus has been on fully automatic coffee machines. In 2003, the one millionth machine from the Impressa line was produced. In this ecologically sound system, the beans are filled in at the top, ground fresh automatically and just-in-time at the touch of a button, and then the individually desired coffee comes out at the bottom.
Winner of the Solothurn Entrepreneur Award in 2007, Jura is now successful worldwide with its coffee machines. There are subsidiaries in the rest of Europe as well as in the USA and Shanghai. The most important market so far is Germany. But in Hollywood, too, Jura is a staple among the stars, when they're not sitting with George Clooney over a Nespresso. In Russia, Jura is growing strongly. Huge potential is expected in the Asian market. Jura's machines are in the premium segment.
Jura focuses internationally on Swiss quality and has had Interbrand Zintzmeyer & Lux develop a CI in which the Swiss cross has also been newly integrated into the design of the machines. Of course, the Swiss feather once again fits in perfectly with this. In October, Jura was also awarded the GfM Marketing Prize 2007.
Andreas Panzeri
Jung von Matt/Limmat has realized a TV commercial for Jura with Roger Federer.
For years, the Swiss sports genius Roger Federer has dominated the tennis world. He has won one tournament after another and has defended his unchallenged lead as world number 1 since February 2, 2004. What is it that gives him that decisive kick? Jung von Matt/Limmat now reveals the secret of his success with a funny film. It shows authentic TV footage from a match. Federer should serve, but he suddenly disappears from the court. The referee is amazed. The audience waits helplessly. The opponent becomes even more uncertain.
Then we hear the typical sound of a coffee machine off-camera. But you can't see anything. When Federer finally returns and wins the match with a single serve, everyone realizes that our tennis champion has treated himself to a freshly ground coffee in the middle of the match. The message: Thanks to his fully automatic Jura machine, this is possible without any problems, even during a short break.
"It was not easy to find an appointment with Roger Federer. We had to travel to Dubai for a training session for that. But the shooting with him was very pleasant. A star completely without airs and graces," says Alexander Jaggy, CD at Jung von Matt/Limmat.
The traditional company Jura in Niederbuchsiten, Solothurn, entered into a cooperation with Roger Federer as brand ambassador in 2006. This contract runs for years. In this context, Jura initially joined Jung von Matt only as a client in the PR department. The Zurich-based company manages the press office for Roger Federer as Jura ambassador and generated over 400 different media clippings in this area last year alone. Jung von Matt also organizes an annual photo shoot with Federer for advertising purposes. Otherwise, classic advertising has remained in the background until now.
The first film, which just celebrated its premiere in front of enthusiastic spectators at the Shanghai Open, by no means only works in classic communication channels, but has since attracted attention as a viral film far beyond the Federer fan community. The "coffee break" quickly became a crowd favorite on various video platforms.
The Jura company was founded in 1931. Even then, its guiding principle was: "What does man need to make his work easier?" As early as 1937, Jura produced the first coffee machine. Since then, there have been a wide variety of developments, including irons. Since 1994, however, the focus has been on fully automatic coffee machines. In 2003, the one millionth machine from the Impressa line was produced. In this ecologically sound system, the beans are filled in at the top, ground fresh automatically and just-in-time at the touch of a button, and then the individually desired coffee comes out at the bottom.
Winner of the Solothurn Entrepreneur Award in 2007, Jura is now successful worldwide with its coffee machines. There are subsidiaries in the rest of Europe as well as in the USA and Shanghai. The most important market so far is Germany. But in Hollywood, too, Jura is a staple among the stars, when they're not sitting with George Clooney over a Nespresso. In Russia, Jura is growing strongly. Huge potential is expected in the Asian market. Jura's machines are in the premium segment.
Jura focuses internationally on Swiss quality and has had Interbrand Zintzmeyer & Lux develop a CI in which the Swiss cross has also been newly integrated into the design of the machines. Of course, the Swiss feather once again fits in perfectly with this. In October, Jura was also awarded the GfM Marketing Prize 2007.
Andreas Panzeri
