Pius Walker Takes the Lead
Creative Rankings: In the 2007 rankings, Walker has taken the top spot for the first time. Publicis was demoted from first place back to second, as it was in 2005. Ruf Lanz, which was in first place in 2005, has now held onto the bronze medal for the second time.
Creative Ranking
Walker has taken the top spot in the 2007 rankings. Background and changes for 2008. The most striking shift in *Werbewoche*«s creative rankings has occurred at the top. Pius Walker has risen from 6th place to number 1. Publicis has been demoted from the top spot back to second place, as it was in 2005. It will be interesting to see what upheaval in the rankings Markus Gut and Philipp Skrabal—the two creative directors leaving Publicis at the end of the year—might trigger with their new Y&R Group Switzerland. Advico Young & Rubicam is in 4th place this year. In 2006 and 2005, it was still in 5th place. Ruf Lanz, which topped the list in 2005, has now held onto the bronze medal for the second time. Spillmann Felser Leo Burnett has dropped from 2nd to 6th. Jung von Matt/Limmat has slipped from 4th to 5th. »We’ve been a bit more selective with our submissions” in light of the ever-increasing number of competitions, says Creative Director Alexander Jaggy. This is an issue that is also sparking significant discussions at other agencies. Werbewoche is in close contact with ADC representatives regarding this matter. They intend to adjust the calculations. It should be noted that Euro RSCG’s Audience Award at the Swiss DM Awards was not included in the current ranking. The same applies to the press award for Ruf Lanz at the Golden Ear. Eurobest is included only for 2007 and not for 2006. The category “New York Festivals” also includes the Midas Awards, The Global Awards, and the AME Awards.
Next year, there will be a new scoring system. Points for Cannes, Clio, D&AD, The One Show, and The Cup will each be multiplied by a factor of 7. A factor of 5 applies to ADC Switzerland, and a factor of 6 to ADC of Europe, ADC New York, and Eurobest. The Effie awards triple points. The Swiss Poster Award, Das Goldene Ohr, DM Prize, and Crossmedia Award will be counted as is. The ADC no longer intends to count the Edi, as only purely Swiss productions are eligible for this award. The London Festival, New York Festival, Epica, and Klappe will also be excluded. Otherwise, the official scoring system (entries or campaigns) of the individual competitions will be adopted.
Andreas Panzeri
Take a look at
the top ten Swiss creative agencies of 2007.
Walker has taken the top spot in the 2007 rankings. Background and changes for 2008. The most striking shift in *Werbewoche*«s creative rankings has occurred at the top. Pius Walker has risen from 6th place to number 1. Publicis has been demoted from the top spot back to second place, as it was in 2005. It will be interesting to see what upheaval in the rankings Markus Gut and Philipp Skrabal—the two creative directors leaving Publicis at the end of the year—might trigger with their new Y&R Group Switzerland. Advico Young & Rubicam is in 4th place this year. In 2006 and 2005, it was still in 5th place. Ruf Lanz, which topped the list in 2005, has now held onto the bronze medal for the second time. Spillmann Felser Leo Burnett has dropped from 2nd to 6th. Jung von Matt/Limmat has slipped from 4th to 5th. »We’ve been a bit more selective with our submissions” in light of the ever-increasing number of competitions, says Creative Director Alexander Jaggy. This is an issue that is also sparking significant discussions at other agencies. Werbewoche is in close contact with ADC representatives regarding this matter. They intend to adjust the calculations. It should be noted that Euro RSCG’s Audience Award at the Swiss DM Awards was not included in the current ranking. The same applies to the press award for Ruf Lanz at the Golden Ear. Eurobest is included only for 2007 and not for 2006. The category “New York Festivals” also includes the Midas Awards, The Global Awards, and the AME Awards.
Next year, there will be a new scoring system. Points for Cannes, Clio, D&AD, The One Show, and The Cup will each be multiplied by a factor of 7. A factor of 5 applies to ADC Switzerland, and a factor of 6 to ADC of Europe, ADC New York, and Eurobest. The Effie awards triple points. The Swiss Poster Award, Das Goldene Ohr, DM Prize, and Crossmedia Award will be counted as is. The ADC no longer intends to count the Edi, as only purely Swiss productions are eligible for this award. The London Festival, New York Festival, Epica, and Klappe will also be excluded. Otherwise, the official scoring system (entries or campaigns) of the individual competitions will be adopted.
Andreas Panzeri
Take a look at
the top ten Swiss creative agencies of 2007.
