Valentina Herrmann

Valentina Herrmann is a self-employed Art & Creative Director. She is an ADC member, school council member of the ADC/BSW Creative School and works on the committee of the ADC Young Creatives Awards. In addition to over 70 national awards, Herrmann has also won several international awards, this year a Cannes Lion for the Greenpeace poster "Ocean Defenders", two final places at the London International Awards and a finalist at the New York Festivals. She entered the world of advertising after graduating from the Basel School of Applied Arts with an apprenticeship as a graphic designer at Cash RSCG, then worked at Sottsass Associati in Milan. After returning to Switzerland, she started as a freelancer at the Zurich branch of Weber, Hodel, Schmid. After four years at WHS and further training in New York, she moved to Wirz, Advico Young & Rubicam and Lowe. There she was Creative Director and a member of the management team. Valentina Herrmann has been a freelancer since 2007. Her favorite works include the multi-award-winning international Greenpeace campaign and the VW "Flat Switzerland" campaign at Lowe, the Graubünden launch campaign at AY&R, the macho series "Solange es noch Männer gibt" for IWC at Wirz and the first Tagi campaign "Wir bleiben dran" at WHS.