"Stop for school children": action of 5 organizations and Inflagranti
Every year, around 180 children are involved in serious accidents in Switzerland, some of them fatal. Because children are learners in traffic, In Flagranti Communication calls on vehicle drivers to "stop" with a lot of signal effect.
When children go to school and kindergarten, they learn a lot of new things. These include traffic rules and how to deal with dangers in road traffic. They practice estimating speed and distances. But they don't yet have any idea how long a vehicle's stopping distance is. That's why they learn from the police not to cross the road until the wheels stop. Because learning children are often unpredictable in their behavior, vehicle drivers should stop so that schoolchildren can cross the street safely.
Support with radio announcements
The "Stop for Schoolchildren" campaign was devised by In Flagranti Communication in close cooperation with the VCS and Fussverkehr Schweiz. BFU posters and around 2500 selected poster sites in the immediate vicinity of pedestrian crossings call on 4.6 million drivers to take action. Visible. Legible. And highly efficient. The campaign thus creates safety reserves, changes behavior and reduces accidents where children cross. The campaign is further supported by radio announcements on all SRF channels. "Stop for Schoolchildren" is designed to run for three years and will be further developed collaboratively.
Parents, police and schools are involved as co-creators and multipliers. Via schoolpath.ch they can make children safe and visible in road traffic with yellow, highly visible items such as caps, gymbags, banners, and flags. in flagranti communication is boosting the website with measures on selected online channels. In various languages, the campaign also activates around 20% of the Swiss resident population, the majority of whom do not communicate in our national languages.
With In Flagranti Communication, five organizations joined forces for the "Stop for School Children" campaign: the VCS Verkehrs-Club der Schweiz, Fussverkehr Schweiz, your police, the Dachverband Lehrerinnen und Lehrer Schweiz LCH and the Fonds für Verkehrssicherheit FVS. Michael Rytz was responsible for the VCS and Dominik Bucheli for Fussverkehr Schweiz. The hand-picked posters were created by ACE2ACE. The pictures were taken by Thomas Baumann.
