Minimally fewer advertisements in November
Advertising spending in the daily press declined slightly in November compared with the previous month. The Publicitas Index fell by 0.1 points, from 98.3 to 98.2.
Advertising expenditure in the daily press weakened slightly in November compared to the previous month. The Publicitas index fell by 0.1 points from 98.3 to 98.2, as Publicitas reported on Monday. It sees the reason for the decline in the "very dynamic" October due to political and job advertisements. According to the press release, these benefited last year from considerable advertising investments by automobile importers and telecommunications companies. The current advertising campaigns are being carried out on a smaller scale. However, continued growth in financial advertisements and an increase in obituaries would compensate for the declines in these categories.
Real estate listings also declined. The index fell from 91.6 to 90.3 points. This mainly affected advertisements for rental properties. The index for job advertisements, however, maintained its growth: It increased from 192.7 to 194.9 points.
