JWT+H+F brought Santa Claus to the pharmacy

The creative team at JWT+H+F developed a pharmacy display for the stomach medicine Rennie—and in the process, they wondered what had upset St. Nicholas’s stomach.

The creative minds at JWT+H+F developed a pharmacy display for the stomach medicine Rennie - and asked themselves what had upset Santa's stomach. Perhaps it was the biscuits, mandarins or nuts that were not actually intended for him. In any case, Santa suffered from a burning stomach, the agency reports. As Rennie helps with a burning stomach, he went to the nearest pharmacy. And he is still there, namely as a pharmacy display. Responsible at Bayer:
Luca De Vito (Group Brand Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Mike Krüll (Creative Director), Isa McInnes (Art Direction), Rainer Bühler (Strategic Planning), Petra Nigg, Cyprian Suter (Consulting), Sebastian Day, Christian Wirz (Graphics), Chr. Kitzmüller (Illustration).

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