Publigroupe buys in Holland

 The marketing group Publigroupe is taking over the Dutch marketing and media services company Schreiner & Van Bokkel Group (S&VB). Publigroupe holds 98 percent of the capital, with the remaining 2 percent remaining with the management. With this acquisition, Publigroupe intends to strengthen its international position in the growth market of "Marketing Services" and expand its range of services in the digital and electronic sector. With 90 employees, S&VB manages an advertising volume equivalent to around CHF 190 million and is active in the planning and marketing of offers in print, electronic, digital and outdoor media in the Netherlands. The company will become part of Publigroupe's "Digital & Marketing Services" division and is expected to significantly increase the marketing group's international sales. Publigroupe also appears to be in a buying mood: according to the press release, it intends to grow further through targeted acquisitions in selected foreign markets.