Lea Paessens is the new Managing Director at Oswald
Lea Paessens, 37, has been Oswald’s new managing director since early June 2022. She succeeds Christophe Schmidt, who left the company in June 2022 after five years.
Lea Paessens started her career after studying at the University of St. Gallen more than ten years ago at Unilever as Brand Manager, where she was responsible for various brands. She was Head of Marketing Foods Switzerland at Unilever, for example, focusing on the orientation of Knorr's Swiss business and its domestic production and origin, successfully implementing a Swissness campaign in less than six months.
In 2019, she then started her position as Strategy & Transformation Manager on a part-time basis. Here, her activities ranged from initiatives to promote growth and reduce complexity to strategic annual planning.
