Brinkertlück positions Lucerne as "the music city" of Switzerland
Brinkertlück is collaborating with the KKL Lucerne, the Lucerne Symphony Orchestra, the Lucerne Festival, and Lucerne Tourism to develop a campaign to position Lucerne as a city of music.
The newly founded "IG Musikstadt Luzern", in which the city and canton of Lucerne are also involved, promotes networking and cooperation among all the players involved and drives the development of "Lucerne City of Music" as part of the location marketing. After a screening process, Brinkertlück Switzerland was commissioned by the stakeholders to bring the brand Music City Switzerland to life.
The city of Lucerne has always been characterized by a great affinity with music. Today, numerous festivals and musical events such as the Lucerne Festival make the city at the foot of Mount Pilatus a cultural hotspot with international appeal. "World-class music, the beauty of Lucerne and the tourist offer - communicating this combination, which is unique in the world, is our job," explains Brinkertlück Managing Director Dennis Lück. With the Lucerne Culture and Convention Center as its flagship, the Lucerne University of Music or the Richard Wagner Museum, the city has infrastructures that now want to strengthen each other.
Merge offer
"What's new is that all the dates of all the music events of the partners involved can be seen bundled in one event calendar," Lück continues. At Music city-luzern.com music enthusiasts will find an overview of all upcoming events. The next step is to standardize the ticket systems - so that booking a visit to Lucerne, the city of music, will be even easier.
