Printed advertising also increased in November
Although expenditure on printed advertising in Switzerland continued to increase in November, it lost some of its momentum. According to Media Focus, expenditure rose by 3.9% compared to the same month last year.
Although expenditure on printed advertising in Switzerland continued to increase in November, it lost some of its momentum. According to Media Focus, expenditure rose by 3.9% compared to the same month last year. This is the weakest growth this year and is well below the double-digit growth rates of September and October. Nevertheless, advertising expenditure amounted to CHF 415.3 million in November. This is the second-highest figure in the current year.
This means that expenditure on printed advertising amounted to CHF 3.66 billion in 2007. This corresponds to an increase of 9.2 percent compared to the same period in the previous year and is the highest figure in the last 10 years.
The highest growth rates in terms of Christmas sales were recorded by sellers of consumer electronics, photos and films (+27%), followed by the watch and jewelry sector (+20%) and the cosmetics and personal care sector (+19%).
After the election battle in October, political campaigns (-52%) and the IT sector (-27%) suffered the biggest losses. However, the financial sector spent the most money on printed advertising, spending 45 million francs in November (+8%).
This means that expenditure on printed advertising amounted to CHF 3.66 billion in 2007. This corresponds to an increase of 9.2 percent compared to the same period in the previous year and is the highest figure in the last 10 years.
The highest growth rates in terms of Christmas sales were recorded by sellers of consumer electronics, photos and films (+27%), followed by the watch and jewelry sector (+20%) and the cosmetics and personal care sector (+19%).
After the election battle in October, political campaigns (-52%) and the IT sector (-27%) suffered the biggest losses. However, the financial sector spent the most money on printed advertising, spending 45 million francs in November (+8%).
