Béatrice Merlach becomes Head of Communications and Marketing at SR DRS
Starting in April 2008, Swiss Radio DRS will fill the top position in its communications and marketing department. At the recommendation of Radio Director Walter Rüegg, the SRG Board of Directors selected 44-year-old Béatrice Merlach.
From April 2008, Schweizer Radio DRS will be filling the post of head of its communications and marketing department. At the request of Radio Director Walter Rüegg, the SRG Board of Directors elected 44-year-old Béatrice Merlach. She succeeds Ariane Ehrat, who is moving to Engadin-St. Moritz-Tourismus at the beginning of the year. After studying economics in Zurich, Merlach began her career in the marketing department of Swissair. Further professional stations included Zurich Financial Services and the management position at Spitex Lucerne. Most recently, she was Director of Marketing at Davos Tourism.
As Head of Communications and Marketing, Merlach will be responsible for communications, marketing, sponsorship policy, listener services and the corporate identity of SR DRS. She will also be a member of the Executive Board.
As Head of Communications and Marketing, Merlach will be responsible for communications, marketing, sponsorship policy, listener services and the corporate identity of SR DRS. She will also be a member of the Executive Board.
