Convincing the jury with people: German Brand Award for Spina's Civil Voices
The Zurich-based agency Spinas Civil Voices is delighted to have won an award in Germany: Misereor’s branding campaign «Mit Menschen» has won the German Brand Award for «Excellence in Brand Strategy and Creation – 360° Campaign.».
Misereor, based in Aachen, is one of the largest Catholic organizations for development cooperation in the world. The award-winning campaign is already in its second year and sharpens Misereor's image throughout Germany on posters and digitally. The campaign draws its strength from authentic portraits close to the people involved in Misereor projects. And it communicates a clear brand attitude: where there are grievances, Misereor stands uncompromisingly by the side of the people.
The German Brand Award aims to strengthen brand management as a key success factor for companies. With a gross reach of around 315 million contacts, it is the marketing award with the widest reach in the German-speaking world.
More about the campaign at spinas-cv.com
