Here's the gift!

Christmas greetings For some, these are days of contemplation when advertising is deliberately avoided. Other agencies outdo each other with creative Christmas cards.

Christmas greetings For some, these are days of contemplation in which advertising is deliberately avoided. Other agencies outdo each other with creative Christmas cards, and the gleis7.ch Advent calendar attracted customers to SBB's youth platform gleis7.ch with prizes worth a total of over 30,000 francs. This is the second time that Maxomedia has designed such a virtual Advent calendar for SBB. Every year during Advent, Ruf Lanz also surprises its customers with a special Christmas mailing. This year, the management was presented as candles (image 6). Danielle Lanz, Markus Ruf, Michael Gassler and Thomas Schöb were cast in wax with great attention to detail and elaborately painted by hand.
The gift from Werbeanstalt Schweiz AG (2) was a practical one. They sent us a pair of black socks with their logo and the accompanying text "For pleasant progress". Textiles were also provided by the communications agency Unikat (3), namely a T-shirt as a "unique gift" for the "unique collaboration". Another practical gift from Publicis was a creatively designed parking disk. Sheets of paper that can be crumpled up to make practical snowballs for an "indoor snowball fight" were sent to us by the Bern-based agency Polyconsult.
 
Culture, the Euro RSCG gave away a free ticket for a concert evening of your choice with the Zurich Chamber Orchestra. This is supported by Frank Bodin's agency with a "cultural percentage". A CD plus an invitation to the
Bird's Eye Jazz Club sent us cr basel. TBWA\ also showed its musical side (1). Accompanied by a camera team, around 50 TBWA\ employees marched from Grossmünster via Paradeplatz to the National Museum, singing and collecting for the Salvation Army. The documentary can be seen at www.tbwa.ch.
Agence Trio (4) also surprised us with a movie. It showed Santa Claus visiting the agency. The trend towards funny viral films was followed by +Söhne in Winterthur (5). Richly decorated but rather crass, the sons appear as disguised fir trees that are cut down by the Christ Child.
Andreas Panzeri

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