Good advertising month November
Mediafocus: Advertising volume in November 2007 rose by 3.9 percent compared with the same month a year earlier, with a cumulative increase of 9.2 percent since the beginning of the year.
Mediafocus Advertising pressure in November 2007 rose by 3.9% year-on-year, with a cumulative increase of 9.2% since the beginning of the year. The beverages advertising market rose by 13.5 percent, consumer electronics/photo/film by 27 percent (primarily with recorded CDs and DVDs as well as flat screens). The furniture, home and garden category also grew by 15.9%. The advertising markets of watches/jewelry (+20.3%), cosmetics/personal care (+19.2%) and non-profit campaigns (+14.6%) were also clearly up. Television, Internet and trade press also outperformed the growth average.
