Thick mail for Switzerland

 
Prevention Health Promotion Switzerland calls on people to slim down in January.
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Every fifth child and every third adult is too fat. Health Promotion Switzerland therefore launched a major campaign last year together with the agency Jung von Matt/Limmat. This triggered some heated discussions among experts. In the meantime, however, scientific monitoring has proven that the prophylactic campaign works very well and has been demonstrably successful in raising awareness of the problem of obesity, which is rampant throughout the country, and in mobilizing people to rethink their approach. A representative survey conducted by Health Promotion Switzerland and the University of Lugano has shown: The majority of the Swiss population knows what it takes to maintain a healthy body weight, but one-third of overweight people do not feel affected by the problem.
"The goal in 2008 is therefore to trigger consternation," as the responsible CDs Alexander Jaggy and Lukas Frei at JvM formulate the continuation of the mission. Already during the festive season and for the start of a healthy new year, their new ideas have been on display. Now follow three phases with further measures to encourage especially fat children, but also adults to a healthier body weight.
A TV commercial opens the awareness campaign for 2008, starring cars used to drive children to school or shopping. This is because parents are increasingly using cars even for short journeys. The result: children can move even less and are therefore getting fatter and fatter. In the commercial, this goes so far that the cars tilt backwards and drive on the rear axle due to increased rear seat weight. It is no coincidence that the style of the commercial is based on the legendary comedy "Traffic" by Jaques Tati.
Furthermore, the topic of children and obesity is addressed on posters throughout Switzerland. Wide child seats in shopping carts and on kiddie rides symbolize that special designs for fat children could soon threaten to become the norm. Children should move actively and not passively.
Later, specific tips against obesity follow in the mobilization phase. Parents of toddlers to school-age children and expectant mothers are the focus. Prison romper suits, excavator cutlery, sugar sops, toy cars with claws, and TVs in the shape of cookies urge babies and children to eat more sensibly and get more exercise. Pregnant women are encouraged to eat a balanced diet with a melon belly. The earlier you start with healthy nutrition and exercise, the less prone children are to obesity.
This message is also communicated, for example, with a "Znünibox" campaign, where sensible snacks are given to children.
The print subjects were photographed by Felix Streuli. Glarner-Waldvogel built the models. The films were realized by Cobblestone, directed by Axel Laubscher, with a sound by Jingle-Jungle.
Andreas Panzeri