TV brings growth
GEMI According to the Goldbach Electronic Media Index, the growth in TV advertising volume continued in November, rising by another 9 index points to 420 (411), and TV continues to be the growth driver among advertising media.
GEMI In the Goldbach Electronic Media Index, TV advertising pressure continued to grow in November, increasing by 9 index points to 420 (411) and continuing to drive growth in the advertising media. Radio again experienced a slight drop of 2 index points to 254 (256), while teletext fell by 7 index points to 133 (140). Internet, on the other hand, continues to show steady growth with 3 index points to 251 (248) following the review and revision of the 2005 data deliveries. Electronic media recorded a strong overall increase of 7 points in the month under review, exceeding the 400 index point mark for the first time. The total of all media covered by Media Focus grew by 1 index point to 195. The index initiated by Goldbach Media for advertising pressure in the overall market and the electronic media is based 100 percent on the Media Focus data collected and published monthly.
