Euro 08: Switzerland has more interest in TV advertising than Germany

 In Germany, the sale of TV advertising time for Euro 08 has been slow so far. The official partners of the sporting event, who are allowed to book in advance, are showing little interest. At ZDF, only two of the ten official sponsors of Euro 2008 have so far made use of their first booking rights, as Pressetext.ch reports. This still leaves enough advertising space for those companies that are not partners of Euro 08. According to ZDF, the start of sales for the 2006 World Cup was also hesitant, but in the end all blocks were sold. In Switzerland, the host country, the situation appears to be better: According to spokesman Peter Kaufmann, the marketing of Publisuisse offers is going well. The cross-media sponsorship offer has been booked by three sponsors and is sold out. The TV advertising offer was published on December 7, 2007. "The bookings we have received so far are in line with our expectations," Kaufmann told Werbewoche. The same can be said for the marketing of the UBS arenas.