EU: Advertising in children's programs remains permitted

 The EU has decided in favor of the interests of the confectionery and toy industry and against the protection of children from TV advertising - advertising in children's programs remains permitted. According to an article in the German newspaper Taz, the EU is now threatening to take Sweden to the EU Court of Justice because Stockholm wants to maintain its ban on TV advertising for children under the age of twelve, as Giuseppe Abbamonte from the EU Commission's Directorate-General for Health and Consumer Protection believes that the country is violating an EU directive that allows this type of advertising by maintaining its ban on advertising in children's programs.
However, Stockholm is determined to let this issue come to a conflict. It is important to protect the children, says Consumer Affairs Minister Nyamko Sabuni, and they believe they have a good chance in the event of a legal dispute.