Bread and games shows savings potential for Sunrise Business

For a new price comparison campaign by Sunrise Business, the Zurich advertising agency Brot und Spiele (Bread and Games) has strikingly implemented the fact that many corporate customers could save money on mobile telephony: With business people on the phone, holding unfolded wallets to their ears instead of (flip) cell phones. According to the agency, many corporate customers pay too much for mobile telephony and could save up to 40 percent by switching. The campaign comprises five different subjects, ranging from individual companies to large corporations. They can be seen as advertisements, posters and cross-media. The photographs were taken by Diego Alborghetti, a Swiss national living in Paris.
Responsible at Sunrise (Business):
Roberto Arias, Marco Wermelinger. Responsible for Bread and Games: Markus Läubli, Thomas Campolongo, Urs Schwander. Photography: Diego Alborghetti (DS Photographers).