Publicitas relaunches print media planner

 Publicitas is reissuing the Print Media Planner with updated data. Available for the 32nd time in pocket format from January 14, the 100-page publication presents the most important key figures on the Swiss population, media genres and their importance, as well as information on Internet usage and technical terms from the world of advertising. The publication focuses on the Swiss press market, according to a press release issued on Monday. Once again this year, all titles included in the Mach-Basic 2007-2 study are graphically illustrated with information such as socio-demographics, circulation and prices, and supported by text.
The Print Media Planner 2008 is available in German and French from Publicitas for a fee of CHF 30.