Last but not least: Bruni promotes Lancia
Since her liaison with Sarkozy, she has been the talk of the town and now we will soon be able to admire her on posters: Carla Bruni will soon be appearing as a testimonial for the Lancia Musa minivan.
Since her liaison with Sarkozy, she has been the talk of the town and now we will soon be able to admire her on posters: 39-year-old Carla Bruni will soon be appearing as a testimonial for the revamped Lancia Musa minivan. But anyone who thinks that the reason for this choice lies in the lady's current media presence is mistaken - the company is said to have signed the corresponding advertising contract with Bruni last September, even before her relationship with the President of France.
Lancia boss Oliver Francois commented on the unexpected hype surrounding his brand's testimonial with a quote aimed at his French compatriot Sarkozy: "I was quicker than Sarkozy. I was able to win Carla Bruni as a muse for Lancia months ago," he said in an interview with the Italian newspaper Il Giornale.
Lancia boss Oliver Francois commented on the unexpected hype surrounding his brand's testimonial with a quote aimed at his French compatriot Sarkozy: "I was quicker than Sarkozy. I was able to win Carla Bruni as a muse for Lancia months ago," he said in an interview with the Italian newspaper Il Giornale.
