Early delivery of the new Blick from March
From March, more than half of subscribers will receive the tabloid Blick in their letterboxes earlier than before: In the major cities, it will be distributed between 5 and 6.30 in the morning. The Ringier title will be published with a new concept from the same time.
Just in time for the relaunch, the tabloid Blick will be in the letterboxes of more than half of subscribers earlier than before from March: In the metropolitan areas of Berne, Basel, Aarau, Lucerne, Zurich and St. Gallen and in other larger German-speaking Swiss cities, Blick will be distributed from 5.00 a.m. and by 6.30 a.m. at the latest from the beginning of March 2008. In this way, subscribers will be able to "read the freshly printed Blick at the breakfast table or take it with them on their way to work", according to Ringier. Early delivery will be carried out by Swiss Post from Monday to Saturday. The announced early delivery can be seen as a reaction to the free newspapers: If Blick arrives earlier than before, subscribers may take the tabloid with them on their way to work instead of a free newspaper. Ringier Group spokesman Marco Castellaneta responded to a question to this effect as follows: "Blick is already very strong in areas outside the city; thanks to early delivery, Blick should now also conquer readers in the cities. Early delivery is therefore clearly part of the forward strategy."
Blick will be published with a new concept from March. The paper is to return to the one-bundle concept, become more comprehensive and "magazine-like" and feature more exclusive content, as publisher Michael Ringier said on Wednesday's "10 vor 10" program. They are also considering adding a women's magazine to the new Blick once a week.
Ringier has been working on the relaunch of the tabloid newspaper under the project name "Blick 2010" for over a year. The aim is to halt the decline in circulation of what was once Switzerland's largest newspaper. The paper currently has a circulation of 240,000 copies.
Blick will be published with a new concept from March. The paper is to return to the one-bundle concept, become more comprehensive and "magazine-like" and feature more exclusive content, as publisher Michael Ringier said on Wednesday's "10 vor 10" program. They are also considering adding a women's magazine to the new Blick once a week.
Ringier has been working on the relaunch of the tabloid newspaper under the project name "Blick 2010" for over a year. The aim is to halt the decline in circulation of what was once Switzerland's largest newspaper. The paper currently has a circulation of 240,000 copies.
