Digital Republic: When your coffee machine is blocking you
In its first OOH campaign, Digital Republic hints at a connected future. SHB+, Whatif, and Studio Wanner aim to highlight the possibilities of mobile internet for everyone and everything.
In the future, everyone and everything will be networked. And this future has already begun. At least for Digital Republic's customers. What all suddenly becomes possible when mobile subscriptions are designed from the ground up for a connected world is humorously illustrated by the mobile provider's current campaign. From cats that share their location, to toothbrushes that leave the chat, to dogs that reject friend requests.
Digital Republic's co-created campaign "Mobile Internet for everyone and everything" will be seen on digital and analog channels in Zurich in July 2022.
Responsible at Digital Republic: Marco Arnold (Co-Founder), Ali Soy (Co-Founder), Dimitri Salzgeber (Marketing Manager), Aileen Marbacher (Marketing Manager). Responsible at SHB+ (Strategy): Tobias Baumann. Responsible at Whatif (concept): Bettina Klossner, Cyrill Wirz. Responsible at Studio Wanner (Branding): Lukas Wanner, Stefan Cecere.
