JWT+H+F promotes Coca-Cola at the European Championship 2008

 
As part of an agency evaluation, Coca-Cola has entrusted the Zurich advertising agency JWT+H+F with the work relating to the 2008 European Football Championships. The contract covers the development and production of all advertising activities relating to the major event, for which Coca-Cola is the main sponsor, according to the agency's press release. This ranges from a photo shoot with the three football ambassadors David Degen, Philipp Degen and Johan Djourou, to streetcar design in Zurich and Basel, Internet, viral, events, special advertising media in ski regions, a poster campaign and a TV commercial. Work is in full swing on the F12 poster motifs:
/ / Responsible at JWT+H+F:
Remy Fabrikant (overall responsibility), Mike Krüll (Creative Director), Mike Krüll, Simon Smit (text), Isa McInnes, Valentina Herrmann (Art Director), Vanessa Lehmann-Spalleck and Franco Elsener (consulting). Responsible for marketing at Coca-Cola: Flavio Calligaris (Marketing Manager) and Alessandra Nicoletti (Senior Brand Manager Sparkling Beverages).