Radio listener figures: The overview

 
The market share of private radio stations in German-speaking Switzerland remained stable in the second half of 2007. There were hardly any statistically significant changes. Radio 24 still has the largest market share among the private stations with 2.5 percent, according to figures published by Publica Data on Friday. Radio Argovia achieved a market share of 2.1 percent. Radio Energy came in at 1.9 percent, Radio Pilatus at 1.8, Radio 32 at 1.6, Radio Top at 1.4 and Radio Basilisk at 1.1 percent. In terms of reach - the daily number of listeners - Radio
Argovia, Rado Central and Radio Aktuell made slight gains, while Radio Top and Radio Grischa suffered slight declines.
Overall, the radio medium was used 4 minutes longer per day in German-speaking Switzerland than in the same period in 2006. Radio DRS increased its reach at the expense of foreign radio stations. Its market share also increased slightly. Within the DRS radio family, there were slight shifts in market share and reach.
There were hardly any shifts in western Switzerland and Ticino. SRG Radio RSR in French-speaking Switzerland achieved an overall market share of 56.9 percent in the second half. RSR's first program, La Premiere, had the largest share, at 39.2 percent. Couleur 3 came in at 4.8 percent.
Lausanne FM, the largest private radio station in French-speaking Switzerland, came in at 2.8 percent. At Ticino's SRG station RSI, the overall market share was 71.3 percent. The largest private station came in at 4.4 percent.